For example, a compliant sponsored post might include the #ad hashtag at the very beginning, plus the platform’s built-in “Paid Partnership” label. This might be a well-intentioned advisor or affiliate creating a non-compliant account. It’s also important to look for social accounts related to your organization but not under corporate control.

Different roles, different industries, and even different workplace cultures all impact what this rule should be. Safety considerations for laborers and warehouse workers will dictate a different social media policy than one that a PR firm might use, for example. Your social media policy should clearly identify the relevant legal considerations for your company. Common legal issues that arise from the use of social accounts include intellectual property and copyright law violations as well as privacy breaches. Building a robust social media policy isn’t a solitary endeavor—each department brings a unique perspective to the table. Your marketing team understands the brand’s voice and how it’s perceived.

What Is A Social Media Style Guide?

Employers should consider offering designated break times for personal social media use to avoid distractions and maintain productivity. Social media can be a useful tool for networking, learning, and staying informed, but it’s important to keep personal social media use to a minimum during work hours. While it’s acceptable to check personal accounts during breaks, excessive social media usage during work hours can lead to distractions, decreased productivity, and even security risks. When engaging in online activities related to work—whether you’re representing the company or simply discussing work-related topics—it’s essential to maintain professional conduct at all times.

Signpost To Training

Your use of any of the social media channels maintained by Mass General is subject to the Terms and Conditions of Use set forth below. By accessing, viewing, posting or otherwise using any content on or available through the Mass General sites, you unconditionally accept these Terms and Conditions of Use. If you do not agree to the Terms and Conditions, you may not use the Mass General sites. This usually includes a social media policy, an acceptable use policy, a privacy policy, and an influencer/endorsement policy.

Intellectual Property Protection

This guidance should apply to new posts, retweets, shares and hashtags. Your employees may already be vigilant about phishing scams and the like. We’ve got a full post on image copyright guidelines that you can link to or learn from. When employees discuss company-related matters on social, they are required by law to identify themselves as employees.